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If the first
level of a category is achieved (level 1) this means that the firm has
taken the first step on the road or process of sustainability. The higher
levels correspond to stages that are each one more advanced than the previous
one, peaking on level of level 5, which means that the company is considered
as outstanding in terms of sustainability:
The following table shows
the correlation between the levels and the percentage of attained:
0 < 20
1 20-39
2 40-59
3 60-79
4 80-90
5 > 95
In terms
of sustainability, the degree of fulfillment signified by each level should
be concomitant with the different aspects mentioned. For example, to achieve
a level 3 category, it is necessary to complete at least with 60% of the
established conditions for the four areas evaluated.
The level assigned to any firm will always be the lowest level achieved
in any of the areas. It is expected that this policy will encourage the
firms to advance towards the model of sustainability by giving the same
degree of consideration and importance to each of the four areas evaluated.
Although the program has been designed for all types of companies in the
tourism industry, the first stage will include only the lodging companies.
Within this group, the program will generate a clear differentiation between
the hotels according to the level achieved.
The CST
system is designed to include a series of incentives that will increase
in benefits for each company, in direct proportion to its increased rating.
This means that as the rating increases, more and better benefits will
be received; international and national publicity and promotion, specifically
designed for the CST; training for its personnel; priority participation
in various world tourism fairs and events, etc.
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